Caroline Hubbell UX Researcher & Designer

carolinehubbell.com | carolineehubbell@gmail.com | (215) 622-8943 | LinkedIn

About

Passionate Experience Architect and UX Designer with 7 years designing and delivering transformative, human-centered solutions. Expertise in aligning business strategy with user needs to drive innovation, inclusivity, and impact. Skilled in leading cross-functional teams, managing complex projects, and driving meaningful user experiences at scale.

Skills | A/B Testing, Accessibility, Atomic Design, Card Sorts, Competitive Analysis, Contextual Inquiry, Design Systems, Heuristic Evaluation, Information Architecture, Interviewing, Lean UX, Personas/Archetypes, Product Design, Product Strategy, Prototyping, Qualitative & Quantitative Research, Responsive Web Design, Secondary Research, Service Blueprints, Service Design, Sitemaps, Storyboarding, Survey Research, Tree Tests, Usability Testing (Moderated & Unmoderated), User Flows, User Interviews, User Journey Mapping, User Research, UX Writing, Wireframing, Workshop Facilitation

Tools | Adobe Creative Suite, Axure RP, ChatGPT, Dovetail, EasyRetro, FigJam, Figma, Firefly.ai, Google Suite, Hotjar, Maze, Miro, MURAL, Octopus.do, Optimal Workshop, Otter.ai, Qualtrics, Respondent.io, Sketch, Slack, Slickplan, Trello, User Interviews

Experience

Phase2 Technology | UX Designer

Remote | February 2021- Present

Selected Clients

CareFirst BlueCross BlueShield, Children’s Hospital of Philadelphia, Cystic Fibrosis Foundation, Gates Foundation, Gundersen Health System, HealthFirst, Johnson & Johnson, Kenvue, Mastercard, Michigan Medicine, The Standard, Tax Policy Center

  • Delivered user research and experience design for nonprofit, healthcare, and financial services clients, improving service delivery, and enhancing user engagement for enterprise eco systems.

  • Designed delightful websites, apps, and experiences through every stage of the UX process, including research, strategy, user-flows, wireframes, Figma prototyping, and usability testing.

  • Managed and mentored junior designers, providing guidance, feedback, and professional development support.

  • Leveraged design thinking and agile methodologies to align user-centered strategies with business goals.

  • Collaborated on multi-disciplinary teams to create user-tested design systems. 

  • Presented findings and designs to stakeholders, earning trust for large-scale projects.

  • Proactively utilized AI tools like ChatGPT and Dovetail to enhance research depth.

  • Led service design engagements by aligning user journey to business actions and recommending improvements such as the implementation of Salesforce products.

Solaris Endovascular | UX Designer + Visual Designer

Remote | July 2024- December 2024

  • Designed the brand look and feel, including the logo, color palette, and typography.

  • Conducted stakeholder interviews, workshops, and competitive analysis to inform design decisions and create a scalable, user-centered information architecture.

  • Developed a responsive website using Squarespace, achieving thousands of page views and collecting leads within the first month of launch.

  • Delivered innovative solutions while collaborating directly with the CEO and Marketing Director.

  • Ensured designs adhered to accessibility standards and scalable best practices.

Carmell Corp | Visual Designer + UX Researcher

Remote | July 2023 - September 2023

  • Led brand strategy and UX research, including competitive analysis and usability testing, to inform a major rebrand and logotype design.

Freelance UX + Visual Design

Remote | June 2020- February 2021

Selected Clients

Menace Collective Media Platform, EmMe, Accurants, DIAL, UMNPress

  • Conducted user-centered research and design for web and mobile applications, delivering actionable insights that drove enterprise-grade product improvements.

FOUND:RE Contemporary Gallery | UX Design + Visual Design

Phoenix, AZ | January 2020 - July 2020

  • Took ownership of fine art gallery website redesign by collaborating with a multi-disciplinary team of engineers and marketers. 

  • Conducted competitive research and designed sketches of wireframe page layouts.

Arizona State University | Faculty Associate

Tempe, AZ | August 2017- August 2020

  • Taught various drawing, painting, and fashion classes to undergraduate students.

Vive Lifestyle Tech Startup | UX Design Associate + Junior UX Researcher + Account Manager

New York, NY | January 2016 - September 2016

  • Conducted in-person moderated usability tests on mobile application to recommend new product features and provide objective feedback and design ideas to the engineering team. 

Education

Arizona State University- Tempe, AZ

May 2020 | Master of Fine Art in Studio Art- Painting & Drawing

Penn State University- State College, PA

May 2014 | Bachelor of Fine Art in Visual Art- Painting & Drawing

June 2012 | Education Abroad- Todi, Italy

Certificates

Google Career Certificate- Remote

January 2025 | Digital Marketing & E-commerce

Prime Digital Academy- Minneapolis, MN (Remote)

November 2020 | User Experience Design Certificate

Volunteer Work

James A. Michener Art Museum | Marketing Volunteer

Doylestown, PA | September 2016- June 2017