Lead Product Designer & UX Researcher

Caroline
Hubbell

Lead experience designer, strategist and researcher with 8+ years designing digital products across many industries including government, healthcare, financial services and more. I work across the full human-centered lifecycle to turn complex customer needs and business goals into intuitive experiences.

Experience: 8+ yrs
Level: Lead
Clearance: Public Trust

Experience

USCIS

Aug 2026 · Present · Remote

United States Citizenship and Immigration Services

Senior UX Designer · Contractor · Federal agency Current

Strategy, research and high-fidelity visual design for confidential federal digital-services work requiring Public Trust.

Phase2 Technology

Feb 2021 · Aug 2026 · Remote

UX Designer · Digital product agency

Led end-to-end UX/UI design (discovery, strategy, IA, flows, wireframes, high-fidelity design, prototyping and usability testing) across complex enterprise engagements.
Facilitated research including stakeholder and user interviews, surveys, workshops, tree testing, card sorting, accessibility and A/B testing, journey mapping and service blueprinting.
Partnered with product, engineering, data and content to turn ambiguous business questions into clear product direction, and presented recommendations to executives.

Selected clients

BJC HealthCareCareFirst BlueCross BlueShieldChildren’s Hospital of PhiladelphiaCystic Fibrosis FoundationGenentechHealthFirstJohnson & JohnsonMastercardMichigan MedicineOchsnerThe StandardThe Urban Institute

Selected engagements

AI-assisted researchMastercard SpendingPulseFoundational research on a B2B data platform, synthesized with Claude and Granola, prototyped with Figma Make.Read case study →Service designCareFirst Broker Experience32 interviews in 3 weeks, a service blueprint, and a broker portal 16 of 18 brokers asked for.Read case study →IA · shippedThe StandardAudience-first IA validated with 29 tree-test participants and 15 usability sessions. Now live.Read case study →

Transradial Technologies

Jan - Oct 2025 · Remote

UX Design & Brand Strategy Consultant · Contractor · Medical devices

Led brand and digital experience strategy, translating business goals and market context into a redesigned brand and web experience.

Solaris Endovascular

Jul - Dec 2024 · Remote

UX Designer & Researcher · Contractor · Medical devices

Led stakeholder research, competitive analysis and IA to restructure navigation, then designed and launched the customer-facing site.

Carmell Corp

Jul - Sep 2023 · Remote

UX Researcher & Visual Designer · Contractor · Biotech

Led research to inform brand strategy and designed a new logotype and visual identity.

Earlier experience · 2016 · 2021 (+)

Freelance UX Designer & Researcher2020 · 2021
Arizona State University Faculty Associate2017 · 2020
FOUND:RE Contemporary Gallery Lead UX Designer2020
Vive Lifestyle UX Design Associate & Junior UX Researcher2016

Capabilities

Tap a skill to see proof

Skills, with receipts

The StandardAudience-first IA for three distinct audiences, validated by three tree tests.See it →

Solaris EndovascularRestructured site navigation to improve content discoverability.

MastercardIA grounded in jobs-to-be-done from customer research.See it →

Product design

Accessibility · Design thinking · High-fidelity prototyping · Interaction design · Product discovery · Product strategy · Requirements gathering · Service design · Stakeholder alignment · Strategic prioritization · Wireframing

Research & frameworks

A/B testing · Behavioral analytics · Competitive research · Ethnographic research · Information architecture · Interviews · Jobs-to-be-done · Journey mapping · Research strategy · Synthesis · Service blueprinting · Surveys · Tree testing · Usability testing · User flows · Workshop facilitation

Tools

Adobe Creative Suite · ChatGPT · Claude · Dovetail · FigJam · Figma · Figma Make · Gemini · Granola · Hotjar · Jira · Linear · Maze · Miro · Notion · Optimal Workshop · Qualtrics · Respondent · SurveyMonkey · User Interviews · UserTesting

Education

& certificates

Trained as a painter

MFA, Studio Art, Painting & Drawing

Arizona State University

BFA, Visual Art, Painting & Drawing

Penn State University

Certificates

AI Professional

Google · 2026

Digital Marketing & E-commerce

Google · 2025

User Experience Design

Prime Digital Academy · 2020

CarolineHubbell