Caroline Hubbell UX Researcher & Designer
carolinehubbell.com | carolineehubbell@gmail.com | (215) 622-8943 | LinkedIn
About
Passionate Experience Architect and UX Designer with 7 years designing and delivering transformative, human-centered solutions. Expertise in aligning business strategy with user needs to drive innovation, inclusivity, and impact. Skilled in leading cross-functional teams, managing complex projects, and driving meaningful user experiences at scale.
Skills | A/B Testing, Accessibility, Atomic Design, Card Sorts, Competitive Analysis, Contextual Inquiry, Design Systems, Heuristic Evaluation, Information Architecture, Interviewing, Lean UX, Personas/Archetypes, Product Design, Product Strategy, Prototyping, Qualitative & Quantitative Research, Responsive Web Design, Secondary Research, Service Blueprints, Service Design, Sitemaps, Storyboarding, Survey Research, Tree Tests, Usability Testing (Moderated & Unmoderated), User Flows, User Interviews, User Journey Mapping, User Research, UX Writing, Wireframing, Workshop Facilitation
Tools | Adobe Creative Suite, Axure RP, ChatGPT, Dovetail, EasyRetro, FigJam, Figma, Firefly.ai, Google Suite, Hotjar, Maze, Miro, MURAL, Octopus.do, Optimal Workshop, Otter.ai, Qualtrics, Respondent.io, Sketch, Slack, Slickplan, Trello, User Interviews
Experience
Phase2 Technology | UX Designer
Remote | February 2021- Present
Selected Clients
CareFirst BlueCross BlueShield, Children’s Hospital of Philadelphia, Cystic Fibrosis Foundation, Gates Foundation, Gundersen Health System, HealthFirst, Johnson & Johnson, Kenvue, Mastercard, Michigan Medicine, The Standard, Tax Policy Center
Delivered user research and experience design for nonprofit, healthcare, and financial services clients, improving service delivery, and enhancing user engagement for enterprise eco systems.
Designed delightful websites, apps, and experiences through every stage of the UX process, including research, strategy, user-flows, wireframes, Figma prototyping, and usability testing.
Managed and mentored junior designers, providing guidance, feedback, and professional development support.
Leveraged design thinking and agile methodologies to align user-centered strategies with business goals.
Collaborated on multi-disciplinary teams to create user-tested design systems.
Presented findings and designs to stakeholders, earning trust for large-scale projects.
Proactively utilized AI tools like ChatGPT and Dovetail to enhance research depth.
Led service design engagements by aligning user journey to business actions and recommending improvements such as the implementation of Salesforce products.
Solaris Endovascular | UX Designer + Visual Designer
Remote | July 2024- December 2024
Designed the brand look and feel, including the logo, color palette, and typography.
Conducted stakeholder interviews, workshops, and competitive analysis to inform design decisions and create a scalable, user-centered information architecture.
Developed a responsive website using Squarespace, achieving thousands of page views and collecting leads within the first month of launch.
Delivered innovative solutions while collaborating directly with the CEO and Marketing Director.
Ensured designs adhered to accessibility standards and scalable best practices.
Carmell Corp | Visual Designer + UX Researcher
Remote | July 2023 - September 2023
Led brand strategy and UX research, including competitive analysis and usability testing, to inform a major rebrand and logotype design.
Freelance UX + Visual Design
Remote | June 2020- February 2021
Selected Clients
Menace Collective Media Platform, EmMe, Accurants, DIAL, UMNPress
Conducted user-centered research and design for web and mobile applications, delivering actionable insights that drove enterprise-grade product improvements.
FOUND:RE Contemporary Gallery | UX Design + Visual Design
Phoenix, AZ | January 2020 - July 2020
Took ownership of fine art gallery website redesign by collaborating with a multi-disciplinary team of engineers and marketers.
Conducted competitive research and designed sketches of wireframe page layouts.
Arizona State University | Faculty Associate
Tempe, AZ | August 2017- August 2020
Taught various drawing, painting, and fashion classes to undergraduate students.
Vive Lifestyle Tech Startup | UX Design Associate + Junior UX Researcher + Account Manager
New York, NY | January 2016 - September 2016
Conducted in-person moderated usability tests on mobile application to recommend new product features and provide objective feedback and design ideas to the engineering team.
Education
Arizona State University- Tempe, AZ
May 2020 | Master of Fine Art in Studio Art- Painting & Drawing
Penn State University- State College, PA
May 2014 | Bachelor of Fine Art in Visual Art- Painting & Drawing
June 2012 | Education Abroad- Todi, Italy
Certificates
Google Career Certificate- Remote
January 2025 | Digital Marketing & E-commerce
Prime Digital Academy- Minneapolis, MN (Remote)
November 2020 | User Experience Design Certificate
Volunteer Work
James A. Michener Art Museum | Marketing Volunteer
Doylestown, PA | September 2016- June 2017